Besfort Behrami
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Case Studies

Real clients. Real budgets. Real outcomes.

Every engagement below is an actual account I've run | separated by client so you can see the specific challenge, solution, and measured result.

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Click Contracts LinkedClient StudyTogether SunnyHill Tech Borek Solutions Innoscripta Bonevet WIFI Austria
Real Estate Tech | United States

Click Contracts

Meta Ads demand engine | engagement started September 2026

Challenge

I took the account over in September 2026 with one job: turn budget into users. Click Contracts makes money two ways, a self-serve signup inside the app and a demo booked with the sales team, and the account was not being run to produce either one deliberately.

Solution

Rebuilt both paths and ran them against each other. A demo-booking funnel feeding the sales calendar, and a parallel self-signup funnel pushing straight into the app trial, split-tested head to head through September. Pixel + CAPI and GA4/GTM re-verified so every signup and booking was attributable, MLS GEO-targeted creative for Team Owners & Brokerages, and layered retargeting on warm CRM audiences.

Result

$18,472 of managed spend produced 177 booked demos and 17 direct app signups. Each signup carries $40 in monthly recurring revenue at the single-user tier and up to $399 on a team account, so those signups alone represent $680 to $6,783 in new MRR before the sales team works a single one of the 177 bookings.

$18,472Budget Managed
177Booked Demos
17App Signups
$40 to $399MRR Per Signup
What the budget produced Engagement: Sept 2026 onward
Booked demos177to sales team
Demos scheduled63in platform
App signups17paid trials
What one app signup is worth
$40MRR, single user up to $399MRR, team account

17 signups in the window carry $680 to $6,783 in new monthly recurring revenue, or $8,160 to $81,396 annualised, separate from whatever the sales team closes out of the 177 booked demos.

314,342Impressions
92,601Accounts reached
3,273Link clicks
2,864Landing page views

Source. Click Contracts Meta ad account, 1 Sept to 7 Oct 2026. Booked demos are website lead conversions, app signups are trial-start conversions, both read from the ad account.

Client Looker Studio | Signups by Lead Source Client reporting
Client dashboard listing new account signups by lead source with MRR per account
Signups landing during the engagement, straight from the client dashboard. Every row is a real account created in September and early October 2026, tagged by lead source (Meta Ads or Direct Traffic), by signup route (Direct Demo or Self-signup), and carrying its own MRR and total paid figure. Account, owner and sales rep columns are masked for confidentiality, everything else is untouched.
Client Looker Studio | Revenue Dashboard Client reporting
Client revenue dashboard showing MRR and ARR growth
The client reports its own revenue, so the numbers are not mine to shape. Click Contracts tracks MRR and ARR in Looker Studio. The business sits at $32,079 MRR and $384,954 ARR, with MRR up 206% across the trailing six months. This chart covers the whole company and every channel, which is the context my paid media feeds into rather than a number I claim on its own.
Client Looker Studio | Sales & Activation Client reporting
Sales and Activation report filtered to Meta Ads and Direct Traffic lead sources
The same report in full, filtered to Meta Ads and Direct Traffic. It tracks each account from signup through scheduled onboarding, attended onboarding, onboarded (2+ completed envelopes) and activated (10+ completed envelopes), with MRR and total paid per account and totalled at the foot. The date selector spans the client full account history, so those totals cover the product lifetime rather than my engagement window.
Meta Ads Manager Verified ad-account spend
Click Contracts Meta Ads Manager: campaigns, budgets, and results
Live Meta Ads Manager view | full campaign list with budgets, amount spent, results, and impressions across the Click Contracts account.
B2B SaaS | Sweden / Europe

LinkedClient AB

AI-driven B2B sales solutions | Replaced incumbent Swedish agency

Challenge

LinkedClient was already running paid acquisition with GRW Media | a Stockholm-based marketing agency | but lead costs were climbing and lead quality was inconsistent. The mandate: take over the account, reduce acquisition costs, and prove a senior solo operator could outperform the incumbent agency on every metric that mattered.

Solution

Rebuilt the funnel from the ad account up. New audience segmentation, layered retargeting stacks, weekly creative iteration, and disciplined budget reallocation across Meta + LinkedIn Ads | fully instrumented with GA4 + GTM. Ran my campaigns side-by-side against the agency's portfolio inside the same Ads Manager so the comparison was head-to-head, like-for-like.

Result

Beat the Swedish agency on every key metric in the same Ads Manager: CPL slashed from €60 → €20 (−66%), 400+ B2B leads, 170 sales, and €67,150 in new monthly recurring revenue | with the comparison verifiable inside the live ad account.

400+B2B Leads
170Sales
€67,150MRR / Month
−66%Lead Cost
Meta Ads Manager | Head-to-Head Verified ad-account spend
LinkedClient Meta Ads Manager, head-to-head campaign comparison: Besfort (BB) vs the previous Swedish agency (GRW)
Side-by-side proof inside one Ads Manager | my campaigns (BB prefix) running directly against the previous Swedish agency's campaigns (GRW prefix), with results, reach, frequency, cost-per-result, budget, and amount spent visible per row.
EdTech | Berlin, Germany

StudyTogether

Largest global student community online

Challenge

Boost engagement and session durations across a global student community where attention is the core metric.

Solution

Strategic acquisition and engagement funnels paired with CRM automation sequences to re-activate and retain users.

Result

+30 minutes in average session durations | driving deeper user retention and community value.

+30 minSession Duration
GlobalStudent Community
Healthcare | Switzerland

SunnyHill Tech

Swiss Health Insurance | regulated niche

Challenge

Drive revenue growth inside a highly regulated Swiss healthcare sector where trust and nurture are critical.

Solution

Lead magnet + lead nurture funnel, data-driven strategy tailored to Swiss buyer behavior, analytics-based targeting.

Result

CHF 200,000 in revenue from 2,000+ warm leads | CHF 104,000 directly attributed to the campaigns.

CHF 200KRevenue Driven
2,000+Warm Leads
Internal Sales Report | Nov 2021 – Mar 2022 Verified ad-account spend
SunnyHill Tech: Swiss Health Insurance Clients sales report (Nov 2021 – Mar 2022)
Anonymized Swiss Health Insurance client report | 4 clients on the BB.Health-Insurance ad account, 2,247 combined leads, CHF 172,000+ in monthly revenue from new customer contracts | client names redacted for confidentiality.
IT Outsourcing | Germany / Kosovo

Borek Solutions Group

Brand + pipeline for German IT outsourcing

Challenge

Strengthen brand awareness, attract IT talent, and generate qualified sales meetings between Germany and Kosovo operations.

Solution

LinkedIn recruiting & lead-gen ads, email automation, CEO-led brand storytelling video, and consistent content output.

Result

50+ appointments, 5 German enterprise clients, 100+ LinkedIn posts, and a CEO brand video with 80K–120K+ views.

50+Appointments
5DE Clients
120K+Video Views
100+Posts
LinkedIn Campaign Manager Verified ad-account spend
Borek Solutions Group, LinkedIn Campaign Manager view: spend, CTR, leads, and cost per lead
Live LinkedIn Campaign Manager view of the Borek Solutions Group account | recruiting + lead-gen campaigns, €501.39 headline campaign spend, 15,387 impressions, 4.13% CTR, 60 leads at €8.36 cost per lead.
B2B SaaS | Munich, Germany

Innoscripta

US Market Growth Penetration · Meta Ads, 1 Jan → 31 Mar 2026

Challenge

Scale growth penetration in the US market for Innoscripta | a Munich-based SaaS company whose digitalized audit software helps companies claim their innovative tax credits. The goal: build an outbound pipeline of qualified US prospects on Meta from scratch.

Solution

Three concurrent Meta campaigns targeting US innovation-driven companies (R&D, engineering, and SaaS operators), continuous creative testing against US messaging, and audience optimization | with tight performance controls on a scaling budget.

Result

~€12,397 managed ad spend, 64 US-qualified leads, 440K+ impressions across 3 active US-penetration campaigns feeding the sales pipeline for Innoscripta's tax-credit audit platform.

€12.4KAd Spend
64Leads
440K+Impressions
Meta Ads Manager Verified ad-account spend
Innoscripta Meta Ads Manager: total ad spend across 3 US-penetration campaigns
Live Meta Ads Manager view | 3 active US Lead-Gen campaigns, daily budgets, total amount spent, reach, frequency, and CPM across the Innoscripta account.
LinkedIn Ads | DACH

BSG | LinkedIn Account

B2B recruiting + lead gen on LinkedIn

Challenge

Drive B2B pipeline on LinkedIn | a notoriously expensive channel | at efficient cost-per-lead.

Solution

Structured Lead Generation and Recruiting Ads with tight audience layering and creative testing.

Result

LinkedIn CPLs well below B2B benchmarks | €8.36 CPL recruiting, €13.07 CPL lead gen, ~99 qualified B2B leads combined.

€8.36Best CPL
99+Qualified Leads
4.13%Top CTR
LinkedIn Campaign Manager Verified ad-account spend
BSG LinkedIn Campaign Manager: campaign spend, CTR, leads, and cost per lead
Live LinkedIn Campaign Manager view | €501.39 spent, 15,387 impressions, 4.13% CTR, 60 leads at €8.36 cost per lead on the headline recruiting campaign.
Consulting · Training · Media

Bonevet · WIFI Austria · Kosovo Chamber

STEAM · Private Sector · Masterclass

Bonevet (Kosovo)

CMO engagement | led storyline, storyboard, and multi-channel strategy. Produced diplomatic storytelling video for the US Embassy celebration | broadcast live on official Embassy media channels.

WIFI Austria | Founders Service

Digital diagnostics consulting for 20+ entrepreneurs and SMBs across Europe and Kosovo. Compiled and presented the Business Marketing Plan for private-sector development.

Kosovo Chamber of Commerce

Strategic marketing consultant for Kosova Wine, Aureola, and Balkan Nature Adventure | performance campaigns grounded in local market insight.

Brand Storytelling

A founder-led brand film that crossed 120K+ views.

Concept, script, storyboard, and production oversight | built to humanize the brand and position the founder as an industry voice.

Brand Film 120,000+ Views
Borek Solutions GmbH

CEO-led brand story | from mission to market resonance.

Successfully conceptualized, storyboarded, and launched a brand video storytelling campaign that significantly enhanced the company's brand awareness. Through careful planning, I developed a cohesive narrative that captured the essence of Borek Solutions' mission and values | ensuring it resonated with the target audience.

One of the standout elements of the campaign was a video featuring the CEO, strategically incorporated to humanize the brand and build a stronger connection with the audience. The film quickly gained traction | receiving over 120,000 views and generating buzz on social media platforms. This milestone not only amplified the company's presence, but established Borek Solutions as a trusted leader in the market.

120K+Total Views
CEO-ledCreative Direction
Full-StackConcept → Launch
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