Real clients. Real budgets. Real outcomes.

Started from absolute zero | a brand-new Meta Ads account, 0 past performance data, no historical pixel signal, no learning phase. Every audience, conversion event, and creative had to be proven from scratch.

Built the account, pixel + CAPI, GA4/GTM tracking, and funnel end-to-end. TOF prospecting to Team Owners & Brokerages, MLS GEO-targeted creative, retargeting layers, and warm-CRM retargeting | scaled once the pixel matured.

248 qualified website leads to the sales team | 89 converted into Mega Team multi-seat subscribers | $89,000 in new Monthly Recurring Revenue.

LinkedClient was already running paid acquisition with GRW Media | a Stockholm-based marketing agency | but lead costs were climbing and lead quality was inconsistent. The mandate: take over the account, reduce acquisition costs, and prove a senior solo operator could outperform the incumbent agency on every metric that mattered.

Rebuilt the funnel from the ad account up. New audience segmentation, layered retargeting stacks, weekly creative iteration, and disciplined budget reallocation across Meta + LinkedIn Ads | fully instrumented with GA4 + GTM. Ran my campaigns side-by-side against the agency's portfolio inside the same Ads Manager so the comparison was head-to-head, like-for-like.

Beat the Swedish agency on every key metric in the same Ads Manager: CPL slashed from €60 → €20 (−66%), 400+ B2B leads, 170 sales, and €67,150 in new monthly recurring revenue | with the comparison verifiable inside the live ad account.

Boost engagement and session durations across a global student community where attention is the core metric.

Strategic acquisition and engagement funnels paired with CRM automation sequences to re-activate and retain users.

+30 minutes in average session durations | driving deeper user retention and community value.

Drive revenue growth inside a highly regulated Swiss healthcare sector where trust and nurture are critical.

Lead magnet + lead nurture funnel, data-driven strategy tailored to Swiss buyer behavior, analytics-based targeting.

CHF 200,000 in revenue from 2,000+ warm leads | CHF 104,000 directly attributed to the campaigns.

Strengthen brand awareness, attract IT talent, and generate qualified sales meetings between Germany and Kosovo operations.

LinkedIn recruiting & lead-gen ads, email automation, CEO-led brand storytelling video, and consistent content output.

50+ appointments, 5 German enterprise clients, 100+ LinkedIn posts, and a CEO brand video with 80K–120K+ views.

Scale growth penetration in the US market for Innoscripta | a Munich-based SaaS company whose digitalized audit software helps companies claim their innovative tax credits. The goal: build an outbound pipeline of qualified US prospects on Meta from scratch.

Three concurrent Meta campaigns targeting US innovation-driven companies (R&D, engineering, and SaaS operators), continuous creative testing against US messaging, and audience optimization | with tight performance controls on a scaling budget.

~€12,397 managed ad spend, 64 US-qualified leads, 440K+ impressions across 3 active US-penetration campaigns feeding the sales pipeline for Innoscripta's tax-credit audit platform.

Drive B2B pipeline on LinkedIn | a notoriously expensive channel | at efficient cost-per-lead.

Structured Lead Generation and Recruiting Ads with tight audience layering and creative testing.

LinkedIn CPLs well below B2B benchmarks | €8.36 CPL recruiting, €13.07 CPL lead gen, ~99 qualified B2B leads combined.

CMO engagement | led storyline, storyboard, and multi-channel strategy. Produced diplomatic storytelling video for the US Embassy celebration | broadcast live on official Embassy media channels.

Digital diagnostics consulting for 20+ entrepreneurs and SMBs across Europe and Kosovo. Compiled and presented the Business Marketing Plan for private-sector development.

Strategic marketing consultant for Kosova Wine, Aureola, and Balkan Nature Adventure | performance campaigns grounded in local market insight.